Head of Modern Trade & Marketplaces
Colombia, Colombia
Full Time
Executive
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Head of Modern Trade & Marketplaces
Location: Colombia, with relocation to Mexico required
Final Work Location: Mexico City, Mexico
Work Arrangement: Hybrid
Employment Type: Full-Time (Employee)
Number of Openings: 1 Position
Industry: Consumer Goods / Spirits / Retail & E-commerce
Compensation: MXN $1,393,593 – $2,090,390 annually
English Proficiency: Advanced English (C1/C2), with professional written and verbal communication skills
Schedule: Full-Time
Start Date: As Soon As Possible
About the Company
This opportunity is with a leading privately held premium consumer goods organization recognized for building and marketing a portfolio of globally respected brands. With operations across multiple international markets, the company combines a strong global presence with a long-term focus on innovation, commercial excellence, and sustainable growth.
While supported by the resources and stability of an established international organization, the local commercial team operates with the agility, ownership, and entrepreneurial mindset of a startup. Team members are expected to take initiative, make decisions, adapt quickly, and contribute directly to building the business.
About the Role
We are seeking an experienced Head of Modern Trade & Marketplaces to lead commercial strategy and execution across Mexico’s most strategic modern retail accounts, including Walmart, Sam’s Club, Costco, and leading e-commerce marketplaces.
This executive leadership role is responsible for driving sustainable revenue growth, strengthening strategic customer relationships, leading Joint Business Planning initiatives, and ensuring strong execution across pricing, assortment, promotions, visibility, and category development.
Success in this position depends as much on mindset as experience. We are looking for someone who thrives in entrepreneurial environments, enjoys building from the ground up, and is willing to take a hands-on approach to execution. This is not a narrowly defined corporate role. The selected leader must be comfortable wearing multiple hats, working directly with customers, visiting the market, solving operational challenges, and moving between high-level strategy and day-to-day execution.
Candidates currently residing in Colombia are encouraged to apply, provided they are willing and able to relocate to Mexico for the role.
Why This Opportunity?
Commercial Strategy & Growth
Required Qualifications
Success in this role will be measured by the ability to:
Applications may receive priority consideration if candidates:
Head of Modern Trade & Marketplaces
Location: Colombia, with relocation to Mexico required
Final Work Location: Mexico City, Mexico
Work Arrangement: Hybrid
Employment Type: Full-Time (Employee)
Number of Openings: 1 Position
Industry: Consumer Goods / Spirits / Retail & E-commerce
Compensation: MXN $1,393,593 – $2,090,390 annually
English Proficiency: Advanced English (C1/C2), with professional written and verbal communication skills
Schedule: Full-Time
Start Date: As Soon As Possible
About the Company
This opportunity is with a leading privately held premium consumer goods organization recognized for building and marketing a portfolio of globally respected brands. With operations across multiple international markets, the company combines a strong global presence with a long-term focus on innovation, commercial excellence, and sustainable growth.
While supported by the resources and stability of an established international organization, the local commercial team operates with the agility, ownership, and entrepreneurial mindset of a startup. Team members are expected to take initiative, make decisions, adapt quickly, and contribute directly to building the business.
About the Role
We are seeking an experienced Head of Modern Trade & Marketplaces to lead commercial strategy and execution across Mexico’s most strategic modern retail accounts, including Walmart, Sam’s Club, Costco, and leading e-commerce marketplaces.
This executive leadership role is responsible for driving sustainable revenue growth, strengthening strategic customer relationships, leading Joint Business Planning initiatives, and ensuring strong execution across pricing, assortment, promotions, visibility, and category development.
Success in this position depends as much on mindset as experience. We are looking for someone who thrives in entrepreneurial environments, enjoys building from the ground up, and is willing to take a hands-on approach to execution. This is not a narrowly defined corporate role. The selected leader must be comfortable wearing multiple hats, working directly with customers, visiting the market, solving operational challenges, and moving between high-level strategy and day-to-day execution.
Candidates currently residing in Colombia are encouraged to apply, provided they are willing and able to relocate to Mexico for the role.
Why This Opportunity?
- Lead one of the organization’s most strategic commercial markets in Latin America.
- Build partnerships with Mexico’s largest retailers and marketplace customers.
- Shape commercial strategy for a globally recognized portfolio of premium brands.
- Experience the agility and ownership of a startup backed by the resources of a global organization.
- Take on a visible leadership role with significant influence over growth and market development.
- Expand your international career by relocating to Mexico and leading a high-impact commercial operation.
- Join a culture that values initiative, adaptability, accountability, and hands-on leadership.
Commercial Strategy & Growth
- Develop and execute the commercial strategy for Walmart, Sam’s Club, Costco, marketplaces, and other strategic modern trade customers.
- Drive sustainable revenue growth, distribution expansion, market share, and profitability across key product categories.
- Identify new business opportunities and lead commercial initiatives aligned with company objectives.
- Build annual customer and channel plans that support long-term business growth.
- Adapt commercial priorities based on market conditions, customer needs, and business performance.
- Build trusted, long-term relationships with senior customer stakeholders and executive decision-makers.
- Lead Joint Business Planning initiatives that support mutual growth and stronger commercial partnerships.
- Negotiate complex commercial agreements, investments, promotional plans, and customer terms.
- Position the company as a preferred strategic partner within assigned accounts.
- Maintain direct involvement in customer meetings, field execution, and commercial problem-solving.
- Ensure effective execution of assortment, pricing strategies, promotional calendars, visibility, and category initiatives.
- Drive Perfect Store standards and commercial excellence across assigned customers.
- Monitor account performance and implement corrective actions when results fall below expectations.
- Work hands-on with customers and internal teams to resolve execution challenges.
- Balance long-term strategic planning with the practical needs of building a growing market.
- Partner closely with Marketing, Finance, Trade Marketing, Supply Chain, distributor teams, and other internal stakeholders.
- Align commercial priorities with operational capabilities and broader business objectives.
- Influence stakeholders across a matrixed international organization.
- Take ownership of initiatives that may extend beyond traditional commercial responsibilities.
- Ensure cross-functional teams remain aligned around customer commitments and growth objectives.
- Analyze customer, market, sales, and profitability data to identify opportunities and risks.
- Develop executive presentations, dashboards, forecasts, and commercial business reviews.
- Translate business insights into clear commercial actions.
- Monitor KPIs, customer profitability, trade investments, and promotional effectiveness.
- Make timely decisions in environments where information, processes, or resources may still be evolving.
Required Qualifications
- Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field.
- 8+ years of experience in Commercial Leadership, Key Account Management, or Modern Trade within FMCG, Consumer Goods, Beverage, or Spirits industries.
- Proven experience managing national retail accounts such as Walmart, Sam’s Club, Costco, or comparable strategic customers.
- Strong commercial negotiation experience with responsibility for revenue growth and customer profitability.
- Experience leading Joint Business Planning initiatives.
- Strong analytical capabilities, including reporting, dashboards, financial analysis, forecasting, and commercial performance management.
- Experience managing trade investments and commercial budgets.
- Demonstrated entrepreneurial mindset with a strong sense of ownership and accountability.
- Ability to work effectively in a fast-paced environment with evolving priorities and limited structure.
- Hands-on leadership style and willingness to contribute beyond traditional role boundaries.
- Strong adaptability, judgment, and problem-solving skills.
- Advanced English proficiency (C1/C2).
- Must currently reside in Colombia or Mexico and be willing to relocate to Mexico.
- Availability for frequent in-person customer engagement and travel within Mexico.
- Experience within alcoholic beverages, spirits, wine, or highly regulated consumer goods.
- Experience working with distributors and indirect commercial structures.
- Knowledge of Revenue Growth Management, Category Management, and Perfect Store methodologies.
- MBA or postgraduate degree in Business, Marketing, or Commercial Management.
- Previous experience in startup, scale-up, market-entry, or high-growth environments.
- Experience launching a new market, business unit, channel, or commercial initiative.
- Experience building processes and commercial capabilities in evolving organizations.
- Previous regional or international commercial exposure.
Success in this role will be measured by the ability to:
- Deliver sustainable revenue and profitability growth across strategic retail customers.
- Build strong and trusted partnerships with key modern trade and marketplace accounts.
- Successfully execute Joint Business Plans and customer growth initiatives.
- Increase distribution, visibility, category performance, and commercial effectiveness.
- Make accurate, data-driven decisions that improve customer and business profitability.
- Build commercial processes and ways of working appropriate for a growing market.
- Maintain strong cross-functional alignment and execution.
- Balance strategic leadership with hands-on customer and operational involvement.
- Adapt quickly to changing priorities while maintaining accountability for results.
- Establish a strong commercial foundation for the company’s continued growth in Mexico.
- Join a leading global premium consumer goods organization.
- Lead strategic relationships with Mexico’s largest modern trade customers.
- Experience the entrepreneurial culture of a startup with the resources and support of a global company.
- Play a central role in building and scaling an important Latin American market.
- Work alongside experienced international leaders and cross-functional teams.
- Take ownership of high-impact commercial decisions and initiatives.
- Expand your international career through relocation to Mexico.
- Access long-term professional development and leadership growth opportunities.
Applications may receive priority consideration if candidates:
- Demonstrate a strong entrepreneurial mindset and hands-on leadership style.
- Have experience working in startups, scale-ups, new-market launches, or rapidly growing organizations.
- Are comfortable wearing multiple hats and operating outside narrowly defined responsibilities.
- Can demonstrate extensive experience managing Walmart, Sam’s Club, Costco, or comparable national retail accounts.
- Have strong commercial negotiation and Joint Business Planning experience.
- Possess advanced English communication skills.
- Have a proven record of delivering measurable commercial growth.
- Thrive in environments that require initiative, adaptability, ownership, and practical execution.
- This role is based in Mexico and is not a remote position.
- Candidates applying from Colombia must be willing and able to relocate to Mexico.
- Mexico City is the preferred location.
- The position requires significant in-person customer interaction and travel within Mexico.
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