Marketing Manager Law Firm
Remote
Full Time
Experienced
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Marketing Manager
Location: Remote — Colombia
Employment Type: Full-Time
Industry: Legal Services
Compensation: $1,300 – $1,700 USD/month
Schedule: U.S. Eastern Time (EST)
About the Role
We are seeking a strategic, hands-on, and execution-focused Marketing Manager to lead and execute marketing initiatives for a growing U.S.-based Personal Injury law firm.
This role is responsible for driving qualified lead generation, increasing client acquisition, and strengthening the firm's digital presence through well-executed marketing campaigns. You'll work closely with leadership to develop marketing strategies, oversee campaign execution, analyze performance, and continuously optimize results.
We're looking for a marketer who enjoys both strategy and execution. This is not a role for someone whose experience is limited to social media posting, video production, or coordinating agencies. The ideal candidate is comfortable taking ownership, making data-driven decisions, managing external marketing partners, and delivering measurable business results.
If you're passionate about growth marketing and want to make a direct impact in a fast-paced legal environment, we'd love to hear from you.
Why You'll Love This Role
What You'll Do
Marketing Strategy & Lead Generation
Paid Media & Performance Marketing
Email Marketing & Client Engagement
Content & Brand Marketing
Vendor Management & Reporting
What We're Looking For
Required Qualifications
Preferred Qualifications
What Success Looks Like
Success in this role will be measured by your ability to:
Why Join Us?
Important Notes
Applications may not be considered if candidates:
This is a remote/telecommute position.
Marketing Manager
Location: Remote — Colombia
Employment Type: Full-Time
Industry: Legal Services
Compensation: $1,300 – $1,700 USD/month
Schedule: U.S. Eastern Time (EST)
We are seeking a strategic, hands-on, and execution-focused Marketing Manager to lead and execute marketing initiatives for a growing U.S.-based Personal Injury law firm.
This role is responsible for driving qualified lead generation, increasing client acquisition, and strengthening the firm's digital presence through well-executed marketing campaigns. You'll work closely with leadership to develop marketing strategies, oversee campaign execution, analyze performance, and continuously optimize results.
We're looking for a marketer who enjoys both strategy and execution. This is not a role for someone whose experience is limited to social media posting, video production, or coordinating agencies. The ideal candidate is comfortable taking ownership, making data-driven decisions, managing external marketing partners, and delivering measurable business results.
If you're passionate about growth marketing and want to make a direct impact in a fast-paced legal environment, we'd love to hear from you.
- Play a key role in the growth of an expanding U.S. Personal Injury law firm.
- Own marketing initiatives with direct visibility from leadership.
- Work in a collaborative, fast-paced, and fully remote environment.
- Help shape client acquisition strategies that drive measurable business growth.
- Enjoy long-term career growth with increasing ownership and responsibility.
What You'll Do
Marketing Strategy & Lead Generation
- Develop and execute marketing initiatives that generate qualified leads and support the firm's growth objectives.
- Plan and coordinate campaigns across multiple digital channels.
- Monitor campaign performance and continuously identify opportunities for improvement.
- Manage campaign priorities, timelines, and marketing calendars.
- Manage and optimize paid advertising campaigns across Meta and Google Ads.
- Monitor budgets, campaign performance, and lead generation metrics.
- Analyze results and recommend improvements that maximize marketing performance and return on investment.
- Ensure campaigns are launched accurately and aligned with business objectives.
- Execute email marketing campaigns that support lead nurturing and client engagement.
- Maintain organized CRM data to improve communication and marketing effectiveness.
- Support marketing automation initiatives that strengthen the client journey.
- Improve engagement through targeted communication strategies.
- Coordinate the development of marketing content for digital campaigns, websites, email communications, and social media.
- Write clear, compelling marketing copy aligned with the firm's brand and business objectives.
- Ensure consistency across all marketing materials and messaging.
- Support initiatives that strengthen the firm's online presence and reputation.
- Coordinate external marketing vendors and ensure projects are delivered on time and meet quality expectations.
- Monitor marketing performance and prepare reports with actionable recommendations.
- Track key marketing metrics, including lead generation, conversion performance, and campaign effectiveness.
- Recommend process improvements that increase operational efficiency and marketing results.
Required Qualifications
- Minimum 3+ years of hands-on experience in Marketing or Marketing Management.
- Proven experience developing and executing marketing strategies, not solely content creation or social media management.
- Experience managing digital marketing campaigns across multiple channels.
- Practical experience with paid advertising on Meta and/or Google Ads.
- Experience with email marketing, CRM management, and lead nurturing.
- Strong understanding of lead generation, marketing funnels, and customer acquisition.
- Experience coordinating and managing external marketing vendors.
- Excellent written and verbal communication skills.
- Advanced English (C1) required.
- Strong analytical, organizational, and project management skills.
- Ability to work independently while managing multiple priorities.
- Availability to work during U.S. Eastern Time (EST) business hours.
Preferred Qualifications
- Experience supporting U.S.-based professional service businesses, particularly Personal Injury law firms.
- Georgia Personal Injury marketing experience is a plus.
- Understanding of SEO fundamentals and website content management.
- Experience improving client acquisition and marketing performance through data-driven decision-making.
- Experience working in fast-paced, high-growth organizations.
Success in this role will be measured by your ability to:
- Consistently generate qualified leads that contribute to firm growth.
- Execute marketing initiatives accurately and on schedule.
- Improve client acquisition through effective marketing strategies.
- Effectively manage external marketing vendors and campaign execution.
- Deliver meaningful reporting that supports leadership decision-making.
- Continuously optimize marketing performance through measurable results.
- Fully remote opportunity.
- Competitive monthly compensation in USD.
- High-impact role with significant ownership and autonomy.
- Collaborative team committed to operational excellence.
- Opportunity to directly influence the firm's growth and client acquisition strategy.
- Long-term career development within a growing U.S. law firm.
Applications may not be considered if candidates:
- Have experience primarily focused on video production, graphic design, or social media content without broader marketing ownership.
- Have primarily managed agencies without personally executing marketing initiatives.
- Lack hands-on experience with lead generation and paid advertising.
- Cannot demonstrate strategic thinking alongside day-to-day execution.
- Do not meet the C1 English requirement.
- Are unavailable to work during U.S. Eastern Time (EST) business hours.
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